Title: Director of Marketing
Location: Remote
About Inquiry By Design
Inquiry By Design is a small, but fast-growing company offering a unique, integrated reading and writing curriculum for grades 3-12. Our inquiry-based, research-driven approach is built on the core belief that all students deserve, and even crave, authentic, meaningful work with engaging and complex texts. Our English and Spanish Language Arts curriculum is coupled with transformative, dignifying professional development that reignites passion, builds capacity, and creates a text-based learning community at the classroom, school, and district level. Inquiry By Design is in the process of expanding from a regional to national presence and is ready to hire a key leadership team member in our first-ever Director of Marketing position.
Company Values
- We trust in each other, honoring diverse experiences and expertise.
- We take risks to honor our vision of “all students.”
- We are stronger together; we prioritize collaboration in all areas of the work.
- We care. Employees’ and clients’ well-being matters.
About This Position
We are looking for someone who will be a visionary leader instrumental in advancing our mission to deliver engaging, authentic learning experiences to students nationwide. This remote position requires a seasoned expert in K-12 marketing who can strategize and shape our brand strategy, foster customer engagement, and drive revenue growth by developing and executing comprehensive marketing campaigns. With a deep understanding of the education sector, this individual will work closely with the CEO and cross-functional teams to position our brand as a market leader, collaborate on thought leadership content, and expand our digital presence. This role demands a balance of high-level strategy and hands-on execution, including performance tracking, social media management, and event planning.
Key Responsibilities
Strategy and Brand Management:
- Develop and implement comprehensive marketing strategies in partnership with the CEO that align with the company’s mission and business objectives, focusing on K-12 educators, school administrators, and district leaders.
- Oversee brand positioning and messaging, ensuring consistency across all marketing channels and materials to enhance brand recognition and reputation.
- Lead IBD’s brand strategy to solidify our position as a market leader for English and Spanish Language Arts.
Campaign and Content Development
- Thought Leadership: Collaborate with Sales and Product teams to develop and promote thought leadership content that communicates IBD’s expertise and impact to key audiences.
- District Partnership Development: Collaborate with Sales and Product teams to create marketing materials that support new product launches and ongoing sales efforts.
- Content Creation: Develop and manage content production for newsletters, social media, email, and our website to ensure impactful, consistent messaging across channels.
- Email Marketing: Manage and optimize email campaigns, including newsletters and audience engagement follow-up, to maintain a strong connection with our community.
- Collateral Management: Maintain and update website content and forms to support lead capture and engagement.
- Social Media: Lead the strategy and execution of social media content to increase engagement, expand our online community, and elevate IBD’s digital presence.
Performance Analysis
- Track and analyze marketing performance across all channels, including SEO, ROI, lead generation, and conversion metrics. Adjust strategies based on insights to maximize effectiveness.
- Collaborate with IBD’s Sales team to build a lead generation strategy, leveraging HubSpot to track marketing leads and conversions. Ensure marketing efforts are optimized for alignment with sales goals.
Digital Marketing: Lead a holistic suite of digital marketing initiatives, including social media, email campaigns, and SEO/SEM strategies to drive traffic and engagement on the company’s website and digital platforms.
Market Research: Conduct market research to identify trends, customer needs, and competitive landscape, using insights to inform marketing strategies and product development.
Event Management: Plan and execute marketing events, conferences, and webinars to promote IBD and engage with educators and stakeholders in the K-12 space. Ability to travel up to 10% (26 days) of the year.
Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI on marketing initiatives.
*Duties and responsibilities may change. All Inquiry by Design employees are encouraged to be flexible and responsive to changes in scope of duties.
Inquiry By Design is honored to be an equal opportunity workplace. We realize that by creating teams rich in diverse thought and experience, our people, company, and customers are free to thrive. We are committed to providing equal employment opportunities regardless of race, color, national origin, religion, creed, genetic information, sex (including pregnancy, sexual orientation, or gender identity), age, marital status, disability, military or veteran status, or any other protected classification or characteristic under applicable local laws. In addition, Inquiry By Design values privacy and the protection of personal information.
Skills and Abilities
- Experience rebranding and then launching a Literacy curriculum in the secondary market.
- Within the K-12 market, 7+ years of marketing experience, with at least 3 years in a leadership role where you helped form and execute on the vision.
- Within the K-12 market, proven track record of developing and executing successful marketing strategies that drive engagement and sales.
- Strong understanding of K-12 education systems, how public school districts adopt new curriculum, and the unique challenges faced by educators.
- Exceptional written and verbal communication skills, with a knack for storytelling and engaging diverse audiences across channels.
- Experience in tracking, analyzing, and adjusting marketing performance to maximize impact; familiarity with HubSpot is a huge plus.
- Strong analytical skills and experience with data-driven decision-making.
- Proficiency in digital marketing tools and platforms, including SEO strategies, and utilizing marketing automation software.
- Strong organizational and project management skills, with a proven ability to manage multiple priorities and meet deadlines.
- An innate ability to be a creator, a desire to be part of building something new with a growing and demanding company.
- Prior experience on a small team, being both a visionary and individual contributor.
Compensation and Benefits
- Annual salary range $80,000 – $90,000 depending on experience
May be an opportunity for an annual bonus if company meets revenue goals and employee meets or exceeds job expectations - Health benefits employee premium paid in full (medical, vision, dental)
- Company-matched retirement plan (4% of salary)
- Flexible spending accounts
- Annual company retreat
- Flexible PTO
Submission Due Date
November 22, 2024
Application Requirements
Please submit both a resume and cover letter at https://www.inquirybydesign.com/career/director-of-marketing/ as pdfs and save in filename format “LastName_FirstName_Resume_DirectorofMarketing.pdf” and “LastName_FirstName_CoverLetter_DirectorofMarketing.pdf.”
For questions contact hello@inquirybydesign.com.